Rocket Fizz: Reliving Childhood One Nostalgic Treat at a Time

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A few years ago, I stumbled across a little slice of heaven tucked away in Newnan, Georgia. The store was called Rocket Fizz—it was an experience that has stayed with me. My friend Ernie and I were on one of our usual outings, but what started as a casual stop quickly turned into a journey back to my childhood. Rocket Fizz isn’t just a store; it’s a trip down memory lane and it hit me like the sweetest sugar rush.
As someone who loves all things retro and vintage, walking through Rocket Fizz was like unwrapping a gift filled with surprises from decades past. Brands I hadn't seen since I was a kid—like Goo Goo Clusters and Black Jack Chewing Gum—lined the tables and shelves. But the real kicker? Ernie and I spotted the soda we used to drink back when we lived in Kentucky. We couldn’t help but feel like kids in a candy store (pun absolutely intended).
Rocket Fizz is the brainchild of childhood friends Rob Powells and Ryan Morgan, who took their shared love for nostalgic goodies and turned it into a booming business. They opened the first Rocket Fizz store in Camarillo, California, back in 2009. Since then, they've expanded their empire, with over 150 stores expected across the country this year. Pretty impressive, right?
And while Rocket Fizz is famous for its sodas, it's far from just a soda shop. Rob Powells put it best: "We have thousands and thousands of candies—old-fashioned candies, hard-to-find candy, vintage posters, tin signs, toys, gag gifts and soda! We now carry over 550 different bottles of soda." Talk about a treasure trove.
But the magic doesn’t stop there. Rocket Fizz owns a bottling plant in Northern California, where they create their own specialty flavors—130 varieties, to be exact. Ever heard of bacon soda? They’ve got it. How about celebrity-themed sodas for Marilyn Monroe, Kiss, King Kong, Farrah Fawcett or Rowdy Roddy Piper? Yep, those too. The creativity and dedication these guys bring to their brand is simply unmatched.
What truly sets Rocket Fizz apart, though, is the way it isn’t just a candy shop, it’s an experience for those of us who enjoy nostalgia. Powells shared a heartwarming memory about one of their earliest customers, an elderly gentleman who visited the store in 2009. The man spotted a soda called Ale-8-One (the one Ernie and I spotted) and was overcome with emotion. "Ale-8—I haven't seen this soda since I was a little boy, drinking it on my grandma's porch on her farm in Kentucky," he said. As he recounted memories of his family, tears welled up in his eyes. That moment made Rob realize Rocket Fizz was more than just a store—it was a place where people could reconnect with cherished memories and share their stories.
Rocket Fizz isn’t just retail; it’s a spark for the soul. Whether you’re on the hunt for a candy you haven’t tasted in decades or a soda that reminds you of long-lost summers, walking into one of their stores feels like catching lightning in a bottle.
If you haven’t visited Rocket Fizz yet, I can’t recommend it enough. Just stop by, wander the aisles and let your inner child take over. And hey, while you're at it, why not share your experiences? I'd love to hear about the candies and sodas that bring back your favorite memories. Drop me a comment below and let’s swap stories! To find a Rocket Fizz near you and start your own trip down memory lane, visit rocketfizz.com.
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